Sneaker Con L.A. Bringing New Collaboration With Aleali May

Sneaker Con is returning to Los Angeles later this year, and Aleali May is coming along with a new collaboration.
May, an emerging stylist-model-street-style draw who is going on half-a-million Instagram followers is releasing her first and limited collection of apparel and accessories in collaboration with Sneaker Con, which will be selling it exclusively.
The event will be held in Anaheim, Calif., over the first weekend in December, with one-day tickets going for $ 25 and two-day passes for $ 40. With more than 10,000 attendees expected, that puts estimated revenue from strictly ticket sales from the event at around $ 250,000, on the low end.
Sneaker Con is being coproduced with IMG, the sprawling agency and management company under even bigger parent company Endeavor, with Sneaker Con noting this year’s event is part of a “long-term strategic partnership to expand and enhance the Sneaker Con experience globally.” Sneaker Con previously worked with IMG on its May event in Mainland China, which the company says sold out in two minutes. Last year IMG also helped the company launch its digital platform and a related app, so the partnership marks a longer-term commitment.
Tim Pernetti, executive vice president of Endeavor properties, including IMG, said the company is working

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