The heat might be getting to us, but the sudden onset of summery weather has us dreaming of going blonde. Perhaps you’re yearning for the tawny, caramel street style shade known simply as “bronde”—darker than average, with a focus on depth rather than brightness—or the equally brilliant options of Nordic, beige, baby, dirty, golden, and platinum. No matter the shade, the only caveat for a sunnier color has been its required upkeep, which is a reality that Victoria Hunter, editorial colorist and co-owner of New York City’s Whittemore House Salon, attributes to strands made porous over time. Fortunately, a new generation of shampoos, conditioners, masks, and serums, is out to remove the high-maintenance connotation associated with a flaxen dye job—targeting specific tones to make maintaining your ideal tint easier to achieve.
To preserve a pitch-perfect tone even after a day at the beach, Redken’s Blonde Idol Custom-Tone Gold Conditioner allows medium blondes to maintain warmth by depositing bespoke color calibrations between salon services, while supplying hair with much-needed moisture. But, according to Hunter, those after icier shades should feel free to harness the power of the sun. “It really does help to brighten things, but we recommend a touch of Je Veux Argan Oil to maintain hydration,” she says. Christophe Robin’s Shade Variation Care mask for baby blondes uses temporary tone-cooling agents (and a bit of well-applied color theory) by way of violet pigments that eliminate brassiness, while conditioning with soothing almond butter and Buriti oil. Purple shampoos work similarly to “neutralize yellow,” but should be used sparingly, says the colorist.
Hunter’s universal tip for blondes of all breeds is to invest in a water filter for your shower, which better protects sponge-like hair from soaking up the dulling effects of metal and chlorine. As for the contents of your bathtub’s shelves, here’s a look at nine customized products tailored to every kind of blonde.
The post Building a Better Blonde: 9 Breakout Products to Supercharge Any Shade appeared first on Vogue.
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