Farfetch, Proenza Schouler Touch Down in L.A. for Dining in Color Series

“The reviews were great, sales have been great, it was a good one,” Lazaro Hernandez said of the spring 2020 Proenza Schouler collection, while taking a break from greeting pals Rashida Jones, Hari Nef and Lisa Love at a dinner hosted by Farfetch in Los Angeles on Tuesday night. “Things are going well. It’s a whole new chapter for us,” he said, referring to the brand’s new financial backing from Mudrick Capital Management. “We have a lot of freedom to do what we want and the team is amazing.”
While the designers have kept a relatively low profile since their Barneys New York-hosted Hollywood Hills fete to celebrate their 10th anniversary in 2013, they travel west often. “I always fantasize about bringing the company out here,” said Jack McCollough before sitting down to dinner at NeueHouse, where a private room had been decorated for the occasion in dark tones and textures by artist Jordan Wolfson.

Dubbed “Nuit Noire,” the event was the third and final in Farfetch and NeueHouse’s three-part Dining in Color series exploring the intersection of fashion, art and design. The first installment, Coral Bloom in New York City, celebrated the red and pink hues in Carolina Herrera’s resort and

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Farfetch Teams With Thrift+ to Encourage Customers to Donate Unwanted Clothes

LONDON — Farfetch is forging ahead with its sustainability agenda and joining forces with Thrift+, one of the start-ups within its Dream Assembly mentorship program, to offer its customers an easy, fuss-free way of donating unwanted clothes and promote circular fashion.
Thrift+ offers an on-demand donation service, where customers can put up unwanted clothes for sale, with two-thirds of the proceeds going toward a charity of their choice and Farfetch credit to spend, while the rest covers Thrift+ costs. Customers can also opt out of receiving Farfetch credit and choose to donate their third to their charity of choice.
The service will only be made available to the U.K.
“We know our consumers would like an easy way to clear their wardrobes of unused items and at the same time, they would like to feel positive about it. Thrift+ and Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact by giving good quality clothes another useful life and supporting multiple charities,” said Thomas Berry, director of sustainable business at Farfetch.
The appeal of the service is its seamless approach: Customers only need to package their unwanted clothes and book a free collection service or

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Farfetch Celebrates Brazilian Fashion in Paris

BRAZILIAN BASH: «I’m celebrating them, they are celebrating me — it’s a Brazilian night,» enthused Barbara Casasola at a dinner party hosted by Farfetch and Vogue Brazil, with Alexia Niedzielski as the host, on Sunday night.
Casasola, who shows her ready-to-wear line in London, has designed her very first bag, which will make its debut on Farfetch through the Bluebird boutique at 495 pounds, or $ 750.
«It’s called 1984 — my year of birth. I work a lot with pleats, so I pleated the leather. It’s a cross-body bag, but I like wearing it like this,» she explained, throwing the item over the shoulder.
«We are very supportive of Brazilian designers, being the only online luxury Web site service in Brazil. We have a local customer service, over 100 people working there,» said Farfetch founder José Neves.
Farfetch ships «duties included, in local currency, and in split payments, because Brazilians don’t pay in one go, they pay in installments,» he explained.
Following the online retailer’s foray into the Australian market and with 10 local offices set around the world, Neves says he now has «90 percent of all major e-commerce markets covered, but there is still places to go. Southeast Asia with Malaysia, Thailand and

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Farfetch and LACMA Team for Design Collaboration

ART MEETS FARFETCH:  The Los Angeles County Museum of Art’s 50th anniversary festivities are continuing with a partnership with luxury e-commerce marketplace Farfetch. A series of Los Angeles-based designers — including Anita Ko, Cathy Waterman, Clare Vivier, Greg Lauren, Gregory Parkinson, Irene Neuwirth, Jennifer Meyer, Monique Lhuillier, NewbarK, Rodarte and The Elder Statesman — have each created an exclusive piece of clothing, accessory or perfume as part of the Farfetch x LACMA initiative, an extension of the Wear LACMA project.
The pieces, which retail from $ 50 for a T- shirt to more than $ 1,000 for a dress, will go on sale on Farfetch.com Nov. 4 and in LACMA’s museum shop, with 100 percent of the proceeds going to benefit the museum. “Usually it’s only two or three designers, but because it’s our 50th, we’re offering 19 designers,” said Katherine Ross, founder of the Wear LACMA project, noting that Jennifer Meyer and Rodarte’s Kate and Laura Mulleavy have participated in the program in the past. “They’re all inspired by different things that spoke to them when walking through the gallery.”
Ross said the amount of items produced depends on the designer and cost of the piece. Rodarte will offer T-shirts and sweatshirts — more than 30 of each  — while Lhuillier

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Burberry, Farfetch, Belstaff, John Lewis Win Fashion Futures Awards

WINNING TECH: Burberry, Farfetch, Belstaff and John Lewis were all among the winners at the inaugural Fashion Futures Awards in London Thursday night. The awards, which took place at London venue 8 Northumberland Avenue, were held by Decoded Fashion in partnership with the British Fashion Council, with the aim to “celebrate how the fashion and retail industries are evolving through tech-based ideas, solutions and tools,” the organizers said.
Farfetch won the Killer Experience award, for its work enhancing its customers’ experience online and in the brick-and-mortar stores it works with, while Burberry won the Bytes and Bricks award, recognizing the firm’s omnichannel approach to its in-store experience. Belstaff won the Real-Time Innovator award, for the best use of data and analytics in fashion and retail, while retailer John Lewis won the Visionary award for its JLab project, which aims to accelerate the progress of start-up firms in the retail sector.
Two designers each won a Great award, which was in partnership with the British government’s Great campaign to promote the U.K. — Craig Green for men’s wear and Claire Barrow for women’s wear.
The awards followed Decoded Fashion’s two-day London summit, and the judges included Caroline Rush, chief executive officer of the British

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